Adrenaline
Whitelabel multidevice sports app, offering premium users access to statistics, live TV, matches, and VOD content. The ultimate destination for enthusiasts seeking in-depth information on their favorite teams.
Organization
Top Global IT Company
Year
2023
Position
UX Designer
↳ Context
Adrenaline emerged from the necessity to align our flagship product with the dynamic landscape of sports events. The client sought to adapt their flexible backend, varying for each third-party provider, into a UI that resonates with a demanding audience eager for comprehensive sports content. The project's focus on MVP development aimed to address challenges in adapting diverse statistics and results for various sports, driven by the variations in scoring systems and competition formats.
↳ Execution
Our approach involved the creation of an MVP through two prevalent schemas—individual competitions and match-based competitions. This strategic decision allowed us to address evolving needs and solve challenges through deviating from the conventional 'happy path.' The final product seamlessly adapts the streaming service schema, incorporating industry-leading features from sports services like DAZN into a compelling and competent UI.
↳ Result
The flexibility, scalability, and ease of product componentization make Adrenaline a cornerstone for future clients in the sports streaming sector. Its possibility to adapt to different sports and iterate seamlessly positions it as a pivotal solution, offering a competitive and attractive UI that sets the standard for upcoming ventures in the industry. DISCLAIMER: This project has been revised to safeguard confidential information following the terms of fair use.
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